The Company _
Jutka & Riska is a Dutch fashion brand with 3 shops in the Netherlands and 1 in Belgium. The collection in the shops contain new, secondhand, vintage, handmade and consignment fashion and accessoires for women.
The Concept _
Focusing more on the brand extension (and marketing) of a cosmetics line to be added to the line I also developed an online brand identity extension in the form of a blog. The images shown here were for precisely this: the online platform on which the brand could introduce entire looks both consisting of their clothing items, accessoires and their new cosmetics. This inspiring platform would show prospect customers complete looks to showcase the different styles in the brands' collection and speak to women with various different styles.
The Content _
The blog would be updated frequently with posts relatable for a broad female readership: an item about work wear, going out or dressing up for a date. News about the art world, festivals or brand launches would also feature prominently.
The images used on the blog and for the thesis book layout are styled by me, photographed by Kim v Aalderen, makeup and hair by Danila Schrijer, Jayne Meyer and Oh So Eva on models Caroline de Booij, Danae Verbij and Ruby de Wit.
The image down below features the magazine I created showcasing the new collection and introducing the cosmetics line to the audience. All styling and illustrations done by me.
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